In the competitive world of aviation, airlines are constantly seeking innovative ways to differentiate themselves and enhance the passenger experience. One increasingly popular strategy is scent marketing—the use of carefully curated fragrances to create a memorable and pleasant atmosphere. By engaging the sense of smell, airlines can evoke emotions, reduce stress, and leave a lasting impression on travelers. From the moment passengers step into the airport lounge to the time they disembark, scent marketing is transforming the way we experience air travel. This article explores how airlines are using scent marketing to elevate the passenger experience and why it’s becoming a key tool in their branding arsenal. Discover how airlines use scent marketing to enhance passenger comfort. This image showcases a serene airplane cabin with calming aromas designed to reduce stress and create a memorable travel experience. The Power of Scent in Marketing The sense of smell is closely linked to...