Airports are no longer just gateways to travel — they’re evolving into sensory experiences that engage passengers on multiple levels. Among the latest innovations shaping this transformation is scent marketing , the strategic use of fragrances to create emotional connections, reduce stress, and strengthen an airport’s brand identity. From Singapore’s orchid-inspired “Changi Scent” to Qatar’s luxurious fragrance at Hamad International Airport, the world’s leading hubs are realizing that the right aroma can make a powerful first impression, turning every journey into a memorable experience from the moment travelers step inside. The scent of calm before the journey begins — airports are turning fragrance into the new language of comfort. 🌿 What Is Scent Marketing in Airports? Scent marketing, also called olfactory branding , is the use of carefully designed fragrances to create memorable and pleasant experiences for passengers. Just as music and lighting influence mood, a signature...